In the battle of the selfies, Flash Pack has faced off tough competition to win this year’s UK Social Media Communications Award for Best Viral Campaign.
We scooped the award thanks to our First Ever Selfie With Jesus Campaign.
The selfie, which went viral in June 2014 officially put the company on the map hitting every country in the world and getting 1.3 million hits on our website in three days. With zero budget and nothing more than a GoPro and some positivity, The Flash Pack managed to create a huge buzz around our selfie on top of Christ the Redeemer in Rio de Janeiro. So much so that it has now become a trend in itself, with numerous others making the journey to take their own selfie with Jesus.
Not only that, but we’ve seen huge growth since the selfie, having more than doubled our staff count and sold out on many of our Flashpacking group trips.
Facing tough competition from Cancer Research UK’s viral No Make-up Selfie and Buzzfeed’s Fosters #GoodCall campaign, the judges felt that what The Flash Pack achieved with no budget and a small team trumped the bigger companies.
Big thanks to you, Flashpackers, for all your support,
Lee & Radha, co-founders